Amy Hrnciar
AI-Native Digital Marketer · Marketing Automation · Web Production
Digital Marketer. Creative Technologist. AI-Assisted Developer.
I've spent 20+ years making things, marketing things, automating things, fixing things, launching things, and occasionally figuring out how to build something because the thing I wanted didn't exist.
These days, I'm especially interested in what AI makes possible—for marketing, for businesses, and for people who would rather not spend their lives doing things a machine could do.
Lately, I've been building things with AI.
Not just generating content with it.
AI has expanded what I can do myself—and, more importantly, what I can help a business do.
I use it for research, analysis, SEO and AI search, marketing workflows, automation, agents and development. Increasingly, I’m also using it to build the tools and interfaces I need instead of working around whatever already exists.
I'm using AI to build agents, automate research and analysis, improve search visibility, create marketing workflows, and develop tools I wouldn't have built myself a few years ago.
For one consulting client, I built an SEO and AI-search program that increased Google visibility 3.6×, helped make the company a frequently cited source across major AI platforms, and generated new inbound business. I've also built and trained AI sales agents, automated research and reporting workflows, and incorporated AI throughout marketing and web production.
Vibe coding, if you will...
I needed a way to show some of my older work like responsive emails, chatbot marketing experiences, and some of the stranger things in my portfolio that don't fit neatly into a plugin.
I couldn’t find anything that specific, so I built the custom portfolio myself with AI. It's hard not to get carried away.
IN PROGRESS
Please note, this portfolio represents a partial view into my creative work over the years. I’m pulling together the rest and I'll add it here as I go. Web production and vibe coding samples are coming soon.
I'm using AI to build agents, automate research and analysis, improve search visibility, create marketing workflows, and develop tools I wouldn't have built myself a few years ago.
For one consulting client, I built an SEO and AI-search program that increased Google visibility 3.6×, helped make the company a frequently cited source across major AI platforms, and generated new inbound business. I've also built and trained AI sales agents, automated research and reporting workflows, and incorporated AI throughout marketing and web production.
AI + MARKETING AUTOMATION
I use AI to do a lot more than just generate one-off content. I'm obsessed with building repeatable workflows that can research, analyze, create, review, refine, and report, reducing the amount of manual work I have to do to get from an idea to a finished output.
I've built custom GPTs, automated research and reporting workflows, trained AI sales agents using business and customer context, and used generative AI across content, creative, video, websites, funnels, SEO, and client delivery.
I've managed email marketing programs, built responsive and dynamic campaigns, worked with personalization and customer data, developed reusable templates for other teams, implemented chatbot marketing campaigns, and worked across websites, CRM, search, content, analytics, funnels, and campaign production.
AI workflows · Custom GPTs · AI agents · Research & reporting automation · Content workflows · Process automation
Web Production + Digital Platforms
Yes I love vibe coding. But I've been building, managing, improving, migrating, and otherwise working on websites for the bulk of my career. Even when it wasn't part of my day job.
I built my first WordPress site in 2008, then a WooCommerce shop in 2012, followed by a flurry of websites and digital projects ever since then, and to this day. My web production experience ranges from enterprise CMS systems to small business sites running on all-in-one CRM platforms like HighLevel.
I handle web design and development from start to finish, including CRM configuration, workflows, funnels, payments, integrations, and more. I know HTML/CSS and I'm not afraid of the command line. I have an editors eye (ruthless during QA), I'm creative, and I love building.
WordPress · WooCommerce · dotCMS · Adobe Experience Manager (AEM) · Webflow · HTML/CSS · JavaScript · CMS operations · QA/UAT · workflows · full-funnel
SEO + AI Search Visibility
Currently, I've been focused on AI search visibility projects for clients, helping businesses become easier for both search engines and AI systems to understand, find, cite, and recommend.
My work combines traditional SEO with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I believe it all starts with good old technical SEO, along with content architecture, entity optimization, schema, internal linking, and authority building.
I spend a lot of time looking at search analytics, and testing visibility in Google and AI systems.
SEO · AEO/GEO · Technical SEO · Entity Optimization · Schema · Content Architecture · Google Search Console · Google Analytics (GA4) · Screaming Frog · Sitebulb · Ahrefs
CREATIVE STRATEGY + COPYWRITING
Most of the technical work still comes down to what the thing says and whether anyone wants to read it. I write the copy, set the creative direction, and build the assets that go with it.
Email, web, campaign and conversational copy, including chatbot scripts that have to sound like a person. I'm not an artiste, but I know my way around design tools and can make things look good without waiting on a design queue.
Creative strategy · Content strategy · Copywriting · SEO Content · Email Marketing · Landing Pages · Adobe Creative Cloud · Canva · Figma · FunnelScripts
SEO · AEO / GEO
Getting found by search engines and by AI
Search is splitting in two. People still use Google, but they also ask ChatGPT, Claude, Gemini and Perplexity — and those systems only recommend what they can read, verify and attribute.
I work on both sides of that: the technical foundation traditional search rewards, and the entity, structure and evidence an AI system needs before it will cite you by name.
FOUNDATION
Technical SEO, entity architecture, schema, metadata, on-page content and internal structure.
AI VISIBILITY
Citation testing across ChatGPT, Claude, Gemini, Perplexity and Google AI, tracked over time.
DELIVERY
One-off audit projects and ongoing white-label SEO/AEO optimization to boost your visibility.
PROOF
3.6× search visibility and #1 AI recommendations for a niche B2B agency — the case study below.
CASE STUDY
SEO + AI SEARCH
From limited search visibility to AI-cited industry authority
SITUATION
A niche B2B marketing agency had real expertise, client results, and industry authority, but its website wasn't communicating that clearly to Google or AI systems.
WHAT I DID
I rebuilt the site's SEO and AI search foundation across technical SEO, entity architecture, schema, metadata, on-page content, internal structure, and ongoing optimization.
3.6x
increase in Google search visibility
89%
of 200+ tracked keywords rank on Page 1
98%
of 200+ tracked queries have AI Overviews
#1
cited authority in its niche across 7 major AI platforms
#1
cited authority in its niche across 7 major AI platforms
89%
of 200+ tracked keywords rank on Page 1
98%
of 200+ tracked queries have AI Overviews
3.6x
increase in Google search visibility
3.6x
increase in Google search visibility
89%
of 200+ tracked keywords rank on Page 1
98%
of 200+ tracked queries have AI Overviews
#1
cited authority in its industry across 7 major AI platforms
The work also generated qualified inbound leads and helped turn search from a weak channel into a measurable source of business.
This project sits right where my work tends to sit: at the intersection of marketing strategy and technical implementation, and figuring out what a changing platform rewards before there's much of a playbook for it.
“Amy is making us LETHAL.”
— Erik Pendleton, CEO, Rewired Technologies
SKILLS & PLATFORMS
Capabilities + Tools
AI + AUTOMATION
Command of Generative AI
Multi-Agent Orchestration
Agentic AI Workflows
Custom GPTs / Gemini GEMs
AI Assistants & Sales Agents
Research & Reporting Automation
Content Automation
Claude Code / ChatGPT Codex
OpenClaw
MindStudio / MindPal
Wayland / Murage
WEB + CMS
WordPress / WooCommerce
Elementor / Astra
dotCMS / Headless CMS
Adobe Experience Manager (AEM)
Webflow / No-Code / Low-Code
Advanced HTML / CSS
Basic JavaScript / jQuery
CMS Admin & Operations
E-Commerce
QA / UAT Testing
HighLevel / ClickFunnels / Kajabi
DIGITAL MARKETING
Content & Creative Strategy
Email Marketing & CRM
Marketing Automation
Customer Retention & Reactivation
Personalization / Dynamic Content
Conversational Commerce (Chatbots)
Websites & Funnels
Conversion Optimization (CRO)
Campaign Analytics
Market Research / Buyer Avatars
Competitive Analysis
SEARCH + ANALYTICS
SEO / Technical SEO
AEO / GEO / AI Search Visibility
On-Page SEO
Schema Implementation
Google Search Console
Google Analytics / Mixpanel
Bing Webmasters Tools
Microsoft Clarity / HotJar
Sitebulb / Screaming Frog
Ahrefs / Moz / SEMRush
SE Ranking / SE Visible
SYSTEMS + DELIVERY
Agile / Scrum
Requirements Gathering
Process Analysis
Workflow Design
Project Management
QA / UAT / Regression Testing
Jira / Confluence
GitHub / GitLab
Documentation
Change Management / OCM
Training & Enablement
VIBE CODING + CREATIVE
AI-Assisted Development
Custom Software
Custom Business Solutions
Bolt.new / Lovable.dev / Replit.ai
Claude Code / Cowork / Design
OpenAI / ChatGPT / Codex
Make / n8n / Zapier
Apify / OpenRouter
APIs & Integrations
Google Flow / Suno / CapCut
Canva / Figma / Adobe Creative Cloud
GET IN TOUCH
Let's Work Together
I'm open to full-time, contract, and consulting opportunities where marketing, technology, and AI intersect.
That includes AI-enabled digital marketing, marketing automation, web production, marketing technology, AI implementation, and SEO / AI search.
If you're looking for someone who can understand the marketing problem, work through the technology behind it, and actually help build the solution, I'd love to talk.
AMY HRNCIAR
AI-Native Digital Marketer